Millions of people use Facebook and Instagram daily, and your potential customers are likely there, too. I consult about 3 to 8 companies per month by reviewing their process, setups, and creatives to find opportunities to improve their SOP or sales.

I usually come across three types of businesses:

• 😁The beginner= Set up a Facebook Fan Page and an Instagram account. The company logs into each platform and boots the post.

• 😉The Amature = the company set up business.facebook.com on their own or hired a company to set up the Account.

• 😎The professional = The company has been using Hootsuite or an agency. They are ok paying $5,000 per month

For this article, I am going to focus on the beginner. I'll walk you through the steps that need to be done for an optimized and fully ready-to-go system.

Let's Get Started - Step 1

After you already have Shopify, you will need to go to Business Facebook

Link ➡️ https://business.facebook.com/

There will be five essential things that have to get done before connecting Shopify and Business Facebook.

1. Business Information

2. Connect pages (Facebook page & Instagram)

3. Create Data Source (Pixel) ➡️ which will be connected to Shopify

4. Ad Payment Information

5. Create an Ad account ➡️ Support is more likely to help you if you have an Ad account.

Pixel Install on Shopify - Step 2

After you've created the pixel on business facebook you can now go to shopify and start installing the information. See the print screen below on where to nagivate to.

This is the first step to getting you started on Advertising on Facebook and Instagram. In future articles, we will dive into Advertising, campaign creation, and coming up with a strategy to drive results.