Mirakl provides e-commerce Shopify sellers access to a network of potential retailers. This can help small e-commerce Shopify sellers expand their customer base and drive more sales without investing too much money on the Omnichannel platform.
Mirakl is a software company that provides a cloud-based marketplace platform that allows businesses, primarily retailers, to launch and operate online marketplaces. For example, Macy's and Kroger benefit from Mirkl cloud-based marketplace platform.
For this article, I will focus on the SOP (Standard Operating Process) to help e-commerce sellers get the most out of Mirakl's business model. There are going to be two parts to Mirakl. The first is Mirakl connect, and the second is the retail portal. See the illustration of a basic SOP below.
Mirakl Connect is a part of the Mirakl platform that provides a pre-built integration hub that connects the Mirakl platform with third-party applications and services.
Walking you through the process
Let's assume you are interested in expanding your business. Mirakl's platform is straightforward to navigate compared to Walmart and eBay, and you can get up and go under 30 days. So the first step is to apply for Mirakl connect. Here is the link: Click here.
You will be asked personal information, company tax ID, and some questions related to your product passport and marketplace activities.
If everything looks good, a Mirakl representative should contact you within 2 to 3 days after applying. If you don't hear back, usually, it's not a good sign. I suggest waiting three to four weeks before replying. If you still don't hear back, please get in touch with me, and I can advocate on your behalf.
Let's assume you got approved. You will have two options. The first option is to connect Shopify with Mirakl connect or start contacting Retailers.
If you decide to reach out to retailers, I highly suggest preparing a script you can use when reaching out to potential retailers with all the great information about your company. The retailers have about five days to reply to your business request.
If a retailer approves your request, there will be an onboarding process for the specific retailer.
Depending on the size of your product assortment and the number of missing fields, it can take from 8 hours to 40 hours to get your entire catalog up and running. If you need help with Mirakle, please feel free to contact me. Of course, there is a cost for the consultation.
If you have any specific questions, email them, and I'll reply with a short answer.