Overview & Insights for TikTok Shop
TikTok Marketplace for Micro & Small Business
Today's topic is TikTok Shop, also known as Marketplace.
Based on my observations, TikTok has combined three components for its TikTok Shop, which I have listed below.
TikTok Social Media Platform (Creators & Viewers)
TikTok E-commerce Marketplace (Products, ordering, customer services) helps sellers tap into video viewers interested in buying a product.
TikTok's Affiliate Program supports sellers and assists creators in monetizing product promotions.
By integrating these three components, TikTok ensures optimal engagement for creators, viewers, and sellers.
How do you get started?
Getting started is easy, and it will take about 10mins to create an account with your company's information.
Setup 1: You, the seller, will need to decide with App connection to use to pull your product information and push orders information into Shopify
This Applies to sellers using FBA (Amazon Multichannel Fulfillment or other 3PL to fulfill the orders)
If you ship from your home or warehouse, you can buy the shipping label directly from the TikTok shop. (same process as eBay, Amazon, and Shopify when you buy shipping labels within their platforms)
For Step 1.1, I highly recommend CedCommerce Shopify Connector as the connector. The cost is $39.99 per month, but worth it. Setting up the product and fixing all the issues can take 5 to 30 hours, depending on the number of SKUs.
How to get traffic to the TikTok Shop?
You have two options: the Affiliate program pays creators 10% to 20% to live stream or create products attached to their TikTok Profiles.
The second option is to link your TikTok Ad account with the TikTok Shop to run ads for your store. This approach has yielded a better ROI than directing traffic to the brand's website.
Over the past year, I've noticed that as the e-commerce landscape slows down, social media giants aim to keep users engaged on their platforms. They appear to reward advertisers in search results when users are directed to shops within their systems, such as Facebook Shop and TikTok Shop.